The OWL Team: Whooo Are We?

The OWL Team: Whooo Are We?

OWL Automotive Consulting brings together skilled professionals from across the U.S., combining expertise in retail automotive and IT to uphold our values and commitment to excellence.

Meet the Team Behind OWL Automotive Consulting

At OWL Automotive Consulting, we take pride in our team’s unique blend of industry expertise, technical certifications, and proven results. From holding key leadership roles in the automotive industry to achieving advanced IT qualifications, our team’s collective experience ensures we deliver exceptional value to our clients.

Our Leadership

Sally A. Lopez – Partner 
With over 37 years of experience, Sally has held roles as CIO, Controller, and Senior IT Leader for some of the largest dealership groups in the country. Her expertise in IT controls, DMS systems, and dealership operational improvements has contributed to over 150 successful dealership acquisitions and 200 DMS data conversions.

Sally's Full Bio

Tom Olney - Partner
Tom brings 40 years of experience managing dealerships and serving in leadership roles at Fortune 500 companies. A CPA with COO-level expertise, Tom has led over 35 dealership acquisitions, helping clients achieve operational excellence and strategic growth.

Tom's Full Bio

Our Team at a Glance

OWL is made up of the best of the best. Sally and Tom have built a dynamic team of individuals who share a passion for both the car business and IT.

  • Partners: Visionaries with decades of leadership in automotive operations and IT, driving innovation and strategic growth.
  • IT Division: A team of experts specializing in network infrastructure, cloud solutions, and cybersecurity. With skilled engineers, IT project managers, and a full NOC help desk, they are focused on delivering exceptional results for clients.
  • Professional Services: Industry leaders with experience at top DMS providers and high-level dealership roles, offering practical solutions and strategic guidance.
  • Operations, Accounting, and HR: The backbone of OWL, ensuring smooth internal processes, financial accuracy, and a team culture that fosters excellence.

Together, we bring vast expertise and a shared commitment to empowering dealerships with innovative IT and professional services.

Our team members have excelled across the automotive indusry, holding influential positions and driving success at every level:

  • Leadership Roles Held: CFO, Controller, General Manager, BDC Director, Service and Parts Director, Sales Manager, Finance Manager, and CIO.
  • Experience with Leading Dealership Groups: AutoNation, Penske, Group 1, Lithia, SoCal Penske, and privately owned dealerships.
  • DMS Expertise: Hands-on experience working directly for top providers, including CDK, Dealertrack, Reynolds and Reynolds, Automate, and Tekion.

Our IT division is a cornerstone of OWL’s success, combining:

  • Engineers: Certified specialists in network security, infrastructure, and cloud solutions, delivering robust, cutting-edge IT systems.
  • IT Project Managers: Professionals who expertly oversee complex projects tailored to dealership goals, ensuring seamless execution. 
  • Full Network Operations Center (NOC) Help Desk: A responsive, customer-focused team providing Level 1, 2, and 3 support with retail automotive expertise.
Let's Streamline Your Dealership Operations

Let's Streamline Your Dealership Operations

We work with dealerships of any size, manufacturer, and DMS to improve operations and drive results. Tell us about your dealership, and let’s get started today.

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